GLOBAL MUSIC SUPERSTAR FLO RIDA CELEBRATES THE LAUNCH OF NEW POP CULTURE LIVING™ BARWARE AND HOME ACCESSORIES LINE

Flo Rida Launch EventMIAMI (October 17, 2014) – Global music superstar Flo Rida celebrated the launch of his new Pop Culture Living™ barware and home accessories line at Sushi Couture on October 16. Guests experienced a private preview of Flo’s “life of the party” collection as they enjoyed delectable passed hors d’oeuvres and a signature cocktail.

Like Flo himself, the Pop Culture Living™ collection is all about good times and memorable celebrations with family and friends. Flo’s line is simple and sophisticated, and includes his signature “GoLow Martini” glass that features a stunning chiseled base in royal blue, as featured in Seagram’s new “The Gintleman” campaign. The deep blue coloring carries throughout Flo’s “life of the party” collection with sleek stainless steel and jewel-toned elements. Available at www.popcultureliving.com, the line ranges in price from $14 to $98 (MSRP) and features a handpicked selection of “entertaining essentials” that truly reflect his personality and sense of design.

Photo1: Flo Rida holding gold champagne flute

Photo2: Flo Rida holding signature martini glass

Photo3: Rob Berman, President, Pop Culture Living; Flo Rida and Elizabeth Weprin

Photo4: Flo Rida, Natalie La Rose, Kandy Kisses and Gorilla Zoe

Photo5: Christine Dias; Nicole Lewis; Flo Rida; Valerie Zucker, SVP, Rogers & Cowan and Rob Berman, President, Pop Culture

Photo6: Artist Carmen Ortiz; David Bedny, owner, Sushi Couture, Flo Rida presented artwork

Photo7: Flo Rida in front of collection

About Pop Culture Living™

Pop Culture Living™ is an arm of Impulse! Enterprises, a dining and entertainment accessories company founded in 2002 which services hundreds of the top national and international resorts, including EDITION Hotels, Fairmont, Four Seasons, Hilton, Hyatt, Mandarin Oriental, Peninsula Hotels, Raffles, Ritz-Carlton, Shangri-La, SLS Hotels, St. Regis, The Beverly Hills Hotel, The Delano Hotel, The Mondrian Hotel, W Hotels and countless other luxury and style-driven hotel brands, bars, country clubs and cruise lines in over 45 countries. Pop Culture Living™ brings a style of living that emphasizes indulgence, spirit, and adventure; a sense of travel, culture and color; an invitation to explore, inspire and create; to indulge in design that inspires the senses and perhaps crosses certain boundaries. The company focuses on materials and designs that have a certain personality, a timeless essence, and above all else – a lighthearted edge. For more information, please visit www.popcultureliving.com or call 954-957-9917.